{"product_id":"blueup-new-york-blu-100ml-edt","title":"Blue.Up New York Blu 100ml EDT","description":"There is a specific kind of clarity that arrives in the city when the humidity breaks. New York Blu captures that exact moment: the sharp, electric zing of grapefruit and lemon cutting through the air, followed by a cool, green whisper of mint that feels like stepping out of a crowded room into fresh shade. It doesn’t shout; it simply announces your presence with crisp, unapologetic confidence.\n\nAs the citrus settles, the fragrance reveals its character. Ginger adds a subtle, spicy warmth that keeps the scent from feeling too sterile, while a touch of nutmeg grounds the brightness. The heart introduces jasmine, not as a floral flourish, but as a soft, powdery texture that bridges the gap between the bright opening and the deep, resinous foundation below.\n\nThe dry down is where New York Blu earns its place in a rotation. Cedar and sandalwood provide a smooth, woody backbone, while incense adds a smoky, contemplative depth. It is a scent that feels both polished and rugged, sophisticated without being pretentious. It works equally well in a boardroom or on a late-night walk along the Hudson.\n\nThis is a fragrance for the man who values precision and presence. It is clean, modern, and undeniably sharp. If you appreciate the structure of classic blue fragrances but want something with a bit more personality and less mass-market familiarity, New York Blu offers a refined alternative that stands out in its own quiet way.","brand":"Blue.Up","offers":[{"title":"Default Title","offer_id":53668721131857,"sku":null,"price":17.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/9616\/5457\/files\/3573551103065.jpg?v=1777649514","url":"https:\/\/fragrify.com\/lt\/products\/blueup-new-york-blu-100ml-edt","provider":"Fragrify","version":"1.0","type":"link"}