Privacy Policy

We collect information you provide when you create an account, place an order, subscribe to our newsletter, or contact our support team.

Personal Information

We may collect the following personal data:

• Full name and contact details (email address, phone number, delivery address)
• Account credentials (email and password)
• Payment information — processed securely by our payment provider; we do not store card details
• Order history and purchase preferences
• Marketing consent and communication preferences

Automatically Collected Data

When you browse our store, we automatically collect:

• Device and browser information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, clicks)
• Cookies and similar tracking technologies
• Approximate location data based on IP address

We process your personal data for the following purposes:

• To process and fulfil your orders and send order-related notifications
• To manage your account and provide customer support
• To send transactional emails (order confirmations, shipping updates)
• To improve our website and shopping experience
• To send marketing emails about new fragrances, offers, and news (only with your explicit consent)
• To comply with legal obligations under EU and Lithuanian law

We do not sell your personal data to third parties. We share your information only with trusted service providers necessary to operate our store:

We share your data with:

• Shopify Inc. — our e-commerce platform (data may be processed outside the EU under standard contractual clauses)
• Payment processors (e.g. Stripe, PayPal) — for secure payment processing
• Shipping carriers (LP Express, GLS, BRT, FedEx) — to deliver your orders
• Competent Lithuanian or EU authorities — when required by law

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, or loss.

All payment transactions are encrypted using SSL. We do not store full payment card details on our servers.

Despite our safeguards, no method of internet transmission is 100% secure. If you suspect a breach, please contact us immediately.

We use cookies to provide a smooth shopping experience, analyse site traffic, and deliver relevant marketing.

Types of cookies we use:

• Essential Cookies: Required for the website to function — cart, checkout, and session management
• Analytics Cookies: Help us understand how visitors use our store (e.g. Google Analytics)
• Marketing Cookies: Used to show relevant ads and measure campaign effectiveness

You can manage or withdraw consent for non-essential cookies at any time via your browser settings.

Our store uses third-party services that may collect data independently. Each has its own privacy policy.

Third-party services we use include:

• Google Analytics — website traffic analysis
• Shopify — store platform and payment infrastructure
• Email marketing platform — only if you subscribe to our newsletter
• Meta / Google Ads — advertising (with your cookie consent)

As a person in the European Union or EEA, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right of Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (right to be forgotten)
• Right to Restriction: Request that we limit how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing

To exercise any of these rights, contact us at info@fragrify.com. We will respond within 30 days. You also have the right to lodge a complaint with the Lithuanian State Data Protection Inspectorate (vdai.lrv.lt).

Our store is not intended for children under 16 years of age.

We do not knowingly collect personal data from anyone under 16. If you believe we have done so, please contact us and we will delete it promptly.

Some of our service providers (e.g. Shopify) may process your data outside the European Economic Area.

Where data is transferred outside the EEA, we ensure appropriate safeguards are in place — such as EU Standard Contractual Clauses — to protect your rights.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

We will notify you of significant changes by updating the date at the top of this page. Continued use of our store after changes constitutes acceptance of the updated policy.

Fragrify is the data controller for personal data collected through this website.

If you have questions, concerns, or wish to exercise your GDPR rights, please contact us: